German Football Contracts Nike Over Adidas To Solve Financial Issues
The "Tank Corps" German national soccer team will play on the ground in Nike uniforms instead of Adidas from 2027.
The German Football Association (DFB) said on the 21st that it will sign an equipment supply contract with Nike from 2027 to 2034, adding that Nike will provide equipment to all the association's national teams and sponsor German football.
The reason why DFB is breaking up with its own brand Adidas, which has sponsored the national team for more than 70 years, and signing a contract with Nike, a U.S. company, is a financial problem. Stefan Grunwald, a financial officer, explained, "I am grateful that the association can expect an economically stable future again thanks to Nike's promise."
Adidas is a leading German company called the "symbol of Germany." Born in 1924 by the German brothers Adidas and Rudolf Dasler, the shoe factory was the birthplace of Adidas, which grew rapidly through the 1936 Berlin Olympics.
The German men's soccer team has won four World Cups and three European Championships, including the former West Germany, wearing Adidas uniforms. The women's team has lifted two World Cups and eight European Cups in the Euro. 토토사이트
However, the DFB is also suffering from financial difficulties as the men's national team has been in a long-term slump, having been eliminated from the group stage of the World Cup for two consecutive times since winning the 2014 World Cup in Brazil. German media estimated that it recorded a deficit of 4.2 million euros (about 6.1 billion won) in 2022, and that the deficit last year would have been larger.
"We will do everything in our power until December 2026 to succeed with our long-term partner Adidas, which German football owes a lot for more than 70 years," said Bernd Neuendorf, president of the club.
The German Football Association (DFB) said on the 21st that it will sign an equipment supply contract with Nike from 2027 to 2034, adding that Nike will provide equipment to all the association's national teams and sponsor German football.
The reason why DFB is breaking up with its own brand Adidas, which has sponsored the national team for more than 70 years, and signing a contract with Nike, a U.S. company, is a financial problem. Stefan Grunwald, a financial officer, explained, "I am grateful that the association can expect an economically stable future again thanks to Nike's promise."
Adidas is a leading German company called the "symbol of Germany." Born in 1924 by the German brothers Adidas and Rudolf Dasler, the shoe factory was the birthplace of Adidas, which grew rapidly through the 1936 Berlin Olympics.
The German men's soccer team has won four World Cups and three European Championships, including the former West Germany, wearing Adidas uniforms. The women's team has lifted two World Cups and eight European Cups in the Euro. 토토사이트
However, the DFB is also suffering from financial difficulties as the men's national team has been in a long-term slump, having been eliminated from the group stage of the World Cup for two consecutive times since winning the 2014 World Cup in Brazil. German media estimated that it recorded a deficit of 4.2 million euros (about 6.1 billion won) in 2022, and that the deficit last year would have been larger.
"We will do everything in our power until December 2026 to succeed with our long-term partner Adidas, which German football owes a lot for more than 70 years," said Bernd Neuendorf, president of the club.
2024-03-22 23:54
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